Websynn Internet and Tech Blog

Are META keywords still important? Bing says Yes! Google Says No

META Keywords used to be all of the rage back in the day. It was a way to suggest to the search engines what your page is trying to rank for, or essentially, what your page is about. Over the years, Google and Yahoo announced that they are not paying attention to META keywords anymore, and many people stopped using them all together. However, some people still continued to use META keywords. Those who used it were mocked because they were essentially telling their competition what keywords they want to rank for, and what keywords are important to them.

However, with Bing being the new kid on the SEO block, they are now announcing that they are in fact using the META keywords to rank pages. Since Yahoo search is now powered by Bing, Yahoo search is using META keywords as well.

So if you are not using META keywords, I would suggest you start. Bing might not be a big player yet, but don't rule them out. Plus, they still have a lot of traffic, even if it is less than Google's. You still want to capitalize on that.

Go go META keywords! Welcome back!